Strategic Marketing/Business Development Workshop for Life Insurance Companies

  • Management Agitation/ The 3c Driving companies operations
    Management Agitation/ The 3c Driving companies operations
    — Marketing Concept
    — Elements of Marketing concept.
    — Broadening the marketing concept for Insurance as a service
    — Marketing and Sales compared.
    — Marketing system in Insurance and Marketing Mix
  • Effective marketing structure and Performance Evaluating Strategies.
    — Introduction to Agency management.
    — The Key Factors (KSF) in Insurance Marketing.
  • Total Quality Management (TQM) as a marketing tool
    — Three core success strategies for marketing operation
  • Understanding the Nigerian insurance environment for Strategic Decisions.
    — The focus of today’s insurer
    — The paradigm shift of th insurer (with the new capitalization)
    — Demarketing of Insurers Activities
    — New Product ideas and Product development.
  • The Strategic Management Process
  • Sales and marketing strategies for life Insurance companies.
    — Selling Process
    — Prospecting and need analysis
    — Selling yourself.
  • Customer Service/ Service Excellence
    — Quality customer service
    — Customer service V Superior service delight
    — Customer satisfaction
    — General clients servicing
  • Delining Sales Volume
    — Reasons for declining Sales volume
    — Measurers to improve sales volume
    — General Management of Declining sales and evaluating marketing performance.
  • Reengineering the processes in the company.
    — Meaning of Reengineering and All it stands for
    — The enabling roles of information Technology in Reengineering process.
    — Choosing the processes to reengineer.
    — Reengineering process and the vision statement
  • Transformational Leadership
    — Why Transformational Leadership
    — Transformational leadership Theory
    — Dimensions of Transformational Leadership
    — Leadership Commitments
    — Envisioning the failure.
    — Competencies for Transformational Leadership.


Next Start Date: 25th January 2020 (For The General Program)
Duration: 2 Days
Course Fee: N200,000.00 Per Delegate
Seating Capacity:

Venue 1:

Venue 2:

NCRIB Secretariat (For The General Program)

Company’s Training Room (For an In-House Program)

City: Lagos.
Upcoming Dates: To be announced.


Registration Form

7 + 14 =

General Terms & Conditions

  1. Brickred Consult Trainings begin promptly at 9:00 a.m and ends at 5:00 p.m; although could extend beyond 5:00 p.m. on some days.
  2. We provide everything you will need for the training – a manual, supplies for note-taking and some snacks. We do not encourage you bringing your laptop computer. Please switch your mobile phone to silent and do not talk on the phone to avoid distracting others in the training.
  3. The training cost includes accommodation, visa fee, lunch and other entertainments during break periods.
  4. Payment needs to be made within 7 days after registration. We do not guarantee a space for payments received less than 7 days to the training day.  Kindly forward proof of payment with registration form to You can contact us for any further clarification – 08034030036, 08091126633, 08036443183.
  5. There will be no cancellation after registration is confirmed. If a participant registers for a training and fails to attend, no refund can be claimed. Participants can however ask for replacement of another person or use the amount paid to offset the cost of attending a future training.

We will be happy to provide you with further clarification if you send your request for further information to: or Call –

  • Mary Odemikhe (08036443183)
  • Mr. Emeka Afamefuna (08033027174)

34/36 Association Ave, Obanikoro, Ilupeju, Lagos State, Nigeria.

34/36 Association Ave, Obanikoro, Ilupeju, Lagos State, Nigeria.

Port Harcourt
34/36 Association Ave, Obanikoro, Ilupeju, Lagos State, Nigeria.

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